·
Alternative text tags:
also known as alt tags. These tags
are placed on an image to enable
text browsers to describe the image
to a visitor to a site, especially
people who are visually impaired.
·
Black hat SEO:
this is the opposite of white hat
SEO. It refers to all SEO activities
that do not conform to
search engine
guidelines. Black hat SEO is
considered unethical. Websites that
use black hat SEO techniques will be
banned or penalised by search
engines.
·
Content management system:
this is a software system that
allows a person with very little
knowledge of web programming
languages to create and manage
website content.
·
Grey hat SEO:
this lies between black and white
SEO techniques. The website disobeys
some of the
search engine
guidelines, but ensures limited
disobedience so that it is not
classified as black hat.
·
Header tags:
these are an effective way to
communicate to the
search engines
and readers what a page is about.
They convey the importance of the
text inside of the header tag. Often
times, the header tags are not in
the proper order.
·
Meta tag: an HTML tag
that is placed inside the head of
the web page. These tags hold
specific information relative to the
Meta tag and are not displayed on
the page.
·
Semantics: this is the
study of the meaning of
words. It
also refers to the meaning of a
word,
phrase, sentence or piece of
text. In SEO terms, semantics has to
do with code that describes the
content it contains.
·
SEO: the process
of marketing a
website through HTML
manipulation and
link generation.
This targets keywords and keyword
phrases so that a website appears
high on the
search results pages.
·
SMO: this is
social media optimisation. It is
using
social media activity and the
internet methodically in order to
attract new visitors to
website
content.
·
Spam:
unsolicited
emails that promote products or
services. This is also referred to
as unethical on-page optimisation
techniques in SEO.
·
Spiders: these are
programmes that browse the internet
in a methodical, automated and
orderly way. They are used by search
engines to, among other things,
return search results.
·
Sponsored links:
these are
links to websites that pay
for placement on the top and sides
of search engine results page. The
most popular of these are Google
AdWords.
·
Viral:
this refers
to viral marketing. It is also known
as word-of-mouth marketing. A
marketing strategy is considered
viral if the idea it promotes
spreads rapidly (like a virus) and
reaches a large audience.
·
White hat SEO:
this is all SEO activities that are
carried out to conform to the
guidelines, rules and policies of
search engines.
Websites using white
hat SEO are considered ethical and
will not be penalised by search
engines.
